A Wealth of Experience:
How Perpetual transformed its website.
As an ASX-listed investment and trust-related company, Perpetual is one of Australia’s largest independent wealth managers. Providing expert financial advice and services to high-net-worth (HNW) clients and businesses alike, Perpetual’s customers include not-for-profit organisations, small businesses, financial advisers, individuals and families across Australia and the globe.
As John Joyce, Senior Manager of Content and Digital Strategy at Perpetual, explains, the decision to rebuild Perpetual.com.au was one the whole business supported. “We wanted to build a new website that would put our thinking across to our clients much more effectively and attractively, and get our messages across in a more modern and accessible way. The Perpetual brand is highly respected and trusted; but our digital presence simply didn’t reflect that. We wanted our website to reinforce our already powerful brand”.