Unum transforms digital strategy to drive sales leads

Unum Group is a leading provider of financial protection benefits in the United States and United Kingdom. Its portfolio of disability, life, accident and critical illness, dental, and vision coverage protects millions of working people and their families. Its primary businesses are Unum US, Colonial Life, and Unum UK.

The Unum US and Colonial Life websites cater to three audiences: employees, employers, and brokers. Unum wanted to make those websites more relevant and responsive to each audience and easier to navigate. In addition, the company aimed to hone its marketing function to drive qualified leads to sales teams.