SHARE
Volkswagen PON Financial Services (VWPFS) is one of the largest leasing companies in the Netherlands and offers a wide range of mobility products for its brands; Volkswagen, Audi, SEAT and ŠKODA.
Challenge
- Drive sales fully online
- Become largest private lease company in the Netherlands
- Deliver best and most exceptional customer experience
- Optimize user experience based on data and insights
- Created a true omnichannel experience for customers
- Consolidate 10 content management systems into single consolidated platform
- Shorten time to market for online shopping model
- Needed standardization to release new shop modules
Solution
- Sitecore Experience Platform (XP)
- Sitecore Experience Database (xDB)
- Sitecore Experience Accelerator (SXA)
- Sitecore Email Experience Manager (EXM)
- Sitecore xConnect
- Sitecore Experience Manager (XM)
- Sitecore Experience Cloud
- Sitecore Experience Analytics Tools
- xAnalytics
- Path Analyzer
- xProfile
Result
- Established a solid and simplified landscape to drive online sales
- VWPFS became #1 private lease supplier in the Netherlands
- Total market share increased 20%
- Created a true omnichannel experience for customers
- Top 3 websites visits increased by 68%.
- Leads to top 3 increased by 75%
- Visitor lead ratio increased 100%
- Private lease product visits increased 75%
- Total private lease fleet size increased 400%
Platinum Solution Partner
Macaw is a Sitecore Platinum Solutions Partner that specializes in digital marketing, e-commerce, marketing automation, and marketing intelligence.
Learn more about Macaw
