Australian Health Practitioner Regulation Agency (AHPRA) launches website with custom online services for three different groups based on Sitecore.

In March 2008, the Council of Australian Governments agreed to establish, by 1 July 2010, a world-first National Registration and Accreditation Scheme, initially regulating 10 health professions through one National Law. The Australian Health Practitioner Regulation Agency (AHPRA) was established to support the health practitioner boards in their work. AHPRA, in partnership with the National Boards, is the organization responsible for implementing the scheme across Australia. Together, AHPRA and the National Boards regulate more than 560,000 health practitioners, ensuring that only practitioners with the skills, qualifications and suitability to provide safe care are registered to practice.


The first business challenge was to create new websites for AHPRA and the first ten of eventually 14 National Boards (eleven websites at launch), to be hosted on AHPRA infrastructure and managed by a small team of content publishers. Each website required an individual domain name and unique branding elements.

In addition, AHPRA works with health practitioners, employers, and the public. Custom online services were required for each group, including:

Health practitioners

  • Online registration renewal (secure service, ecommerce)
  • Application for registration (secure service, ecommerce)
  • Manage contact details (secure service)


  • Bulk-check the registration status of employees (secure service)
  • Manage contact details (secure service)


  • National registers of health practitioners
  • Make a notification
  • Make an enquiry

The final challenge was a demanding deadline for implementation, with large amounts of new content to be compiled and published. Content was refined and reorganized before and after launch – intuitive and flexible content management tools were essential.


AHPRA needed a first-class content management system that would perform well under a heavy load, scale when necessary, and support a large program of custom development. Sitecore was chosen by the ICT Reference Group based on the recommendation of SMS Management and Technology, the leading Asia-Pacific based consulting, technology and systems integration company.

AHPRA particularly liked:

  • Sitecore’s position as a “Leader” in the Gartner Magic Quadrant for Web Content Management
  • Having access to Sitecore technical support and training resources in Australia
  • The user-friendly content editing and publishing tools

In addition AHPRA believed Sitecore was a good match for AHPRA infrastructure (Microsoft technologies) and for available development resources (.NET technologies).

Between January 2009 to June 2010, implementation began on the AHPRA sites, with ongoing improvements and further custom development still underway.


AHPRA’s sites have experienced a number of exciting results since the launch, including an average of 664,000 visitors per month, and the Public Register of health practitioners processes up to 750,000 searches each month. The site has never had issues with performance, even during the busiest registration renewal periods.

In May 2011, AHPRA conducted Australia’s largest simultaneous renewal of health practitioner registrations. More than 92% of renewals were completed online via the AHPRA website.

Improvements since launch (2011 – 2012)

Since launching, AHPRA, with the help of SMS Management and Technology has:

  • Added four new websites for the health professions that joined the National Scheme in July 2012. All 15 websites are currently managed by a small team in the national office
  • Upgraded CMS from 6.1 to 6.5 to take advantage of latest functionality, modules, and enhancements
  • Overhauled the look and feel of the site
  • Implemented workflow for stakeholder approval

AHPRA has future plans to improve accessibility, usability and information architecture.

Technical Description

Technology Highlights

Sitecore CMS


  • Web Forms for Marketers
  • Version Manager
  • SSL Redirector.

Integration with:

  • AHPRA Registration System
  • Payment Gateway
  • Address Validation
  • Google Search Appliance
  • Google Analytics
  • Google Maps