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“Head to Health” program improves access to Australian mental health services

Australian Government Department of Health creates approachable site for navigating mental health information and services

Industry

Government

Region

Australia and New Zealand

See the project

Sitecore Experience Awards 2018

The Australian Department of Health

Mental health is a public health issue worldwide, but stigma scares many people out of addressing it. To help residents get the information they need without fear or shame, Australia wanted to replace its MindHealthConnect website with a more approachable self-service portal for mental health services and resources. The challenge was not just to provide a comprehensive, accurate collection of resources, but to localize it for users throughout Australia's incredibly diverse population, not just by age, language, location, and culture, but also by level of mental health literacy and level of distress.

Working with both Speedwell and Liquid Interactive, the Australian Government Department of Health launched Head to Health, a digital mental health gateway with customized educational materials, listings of service providers, a chatbot to help users navigate, and a "hot button" link connecting users to crisis chatlines. Head to Health is outperforming the department's previous mental health site by every metric, including number of users, time on site, number of pages viewed, conversions (measured in clickouts to resources), bounce rates, and user-reported satisfaction levels.

Challenge

  • Attract and engage end users
  • Make complex information easier to access and understand
  • Gain insight into what end users need

Solution

  • Offer localized content through content management platform
  • Simplify language, design, and architecture
  • Gather data from digital interactions and use it to refine available content

Result

  • 148% user increase in first seven months
  • 19% conversion rate in clicks off site to resources
  • 85.8% of users rate overall information quality positively

Products used

  • Sitecore Experience Platform (XP)
  • Sitecore Experience Database (xDB)
  • Sitecore Experience Manager web CMS
  • Sitecore Federated Experience Manager

Certified Solution Partner

Speedwell is a Sitecore Certified Solution Partner delivering a full suite of digital solutions that integrate with their clients’ internal processes and align with their business strategies and objectives.

Implementation Solution Partner

Liquid Interactive is a Sitecore Implementation Solution Partner that is internationally recognized for combining marketing and content development, entertainment, education and technology to apply behavioral science using digital communications.