A leader in the global pharmaceutical industry, AmerisourceBergen provides pharmaceutical products, services, and business solutions that improve access to care in more than 50 countries. The company comprises 24 business units, each offering varied products and services to different market segments, ranging from hospital systems to veterinary practices.
AmerisourceBergen’s decentralized structure had led to a fragmented web presence with 24 different customer management systems (CMS), and myriad site presentations, hosting arrangements, security protocols, and vendor relationships. Working with GeekHive, the company sought to standardize on a customer experience platform that combined powerful content management capabilities with a shared design language, aesthetic palette, and user-experience library.
Sitecore Experience Platform (XP) enables AmerisourceBergen to present itself online as a united family of companies. At the same time, the platform’s modularity enables each business unit to stay close to its customers through customized content and messaging, a consistent design language, relevant website functionality, and an efficient system for making updates for new product and service launches.
Since standardizing on Sitecore, AmerisourceBergen has reduced the average time it takes to build and launch a new site from 12 to three months.