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AmerisourceBergen leverages Sitecore XP to unify family of companies online

AmerisourceBergen leverages Sitecore XP to improve the user experience, streamline content management, and unify and empower 24 business units across the organization.

Company size

20,000 employees




North America

A leader in the global pharmaceutical industry, AmerisourceBergen provides pharmaceutical products, services, and business solutions that improve access to care in more than 50 countries. The company comprises 24 business units, each offering varied products and services to different market segments, ranging from hospital systems to veterinary practices.

AmerisourceBergen’s decentralized structure had led to a fragmented web presence with 24 different customer management systems (CMS), and myriad site presentations, hosting arrangements, security protocols, and vendor relationships. Working with GeekHive, the company sought to standardize on a customer experience platform that combined powerful content management capabilities with a shared design language, aesthetic palette, and user-experience library.


  • Unify fragmented digital presence, technology stacks

  • Establish agile platform for effective marketing, personalization

  • Update, modernize insufficiently maintained sites


  • Sitecore Experience Platform™ (XP) on Microsoft Azure (PaaS)


  • Unified look and feel across 24 business units through scalable, modular platform

  • Enabled each business unit to efficiently customize its digital presence

  • Reduced average time to build and launch new site from 12 to three months.
With Sitecore XP, our business units can better use their websites as a core part of their channel strategy. It’s easier to make updates, preview changes, test assumptions, and turn on new features and functions.
John Ryan
Director of Marketing Technology , AmerisourceBergen

Sitecore Experience Platform (XP) enables AmerisourceBergen to present itself online as a united family of companies. At the same time, the platform’s modularity enables each business unit to stay close to its customers through customized content and messaging, a consistent design language, relevant website functionality, and an efficient system for making updates for new product and service launches.

Since standardizing on Sitecore, AmerisourceBergen has reduced the average time it takes to build and launch a new site from 12 to three months.

Gold Implementation Partner

A Sitecore Gold Implementation Partner, GeekHive is a world-class marketing technology consultancy that helps marketing executives and leaders who are struggling with digital transformation to deliver on the promise of marketing technology, bringing measurable impact to their organizations.

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