Blackmores continues global expansion

Sitecore on Microsoft Azure delivers global agility

Founded by visionary naturopath Maurice Blackmore in 1932, Blackmores combines naturopathic expertise with scientific research to help people optimise their health and wellbeing. Active in 17 global markets, Blackmores is expanding its business in China and other markets in Asia. The company sells through retail outlets, such as pharmacies, and directly to consumers through e-commerce channels. Each market comes with its own language, buying habits and consumers’ needs. To service them all effectively, Blackmores needed its IT infrastructure to be a business enabler. Microsoft Azure (PaaS) provides speed, scalability and management ease.