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Circle Health Group

BMI Healthcare builds a new digital experience with Sitecore

Healthcare and Life Sciences EMEA

Honorable Mention

Best Digital Experience Transformation
Image of Circle Health Group Home Page

About

Owned by Circle Health Group, BMI Healthcare is the leading provider of private health treatment in the UK. Its acquisition placed renewed focus on building a cutting-edge digital experience to meet the fast-changing needs of customers, with a focus on: making it easier for clients to search for hospitals, find treatments, and book appointments online. Reading Room recommended an upgrade from Sitecore v7 to v10, and within four weeks of the MVP launch, BMI saw a 10.5% increase in enquiry conversions.

46%

increase in organic users

44%

increase in total users

11%

increase in bookings

Reading Room

Silver Solution Partner

Reading Room is an international award winning Forrester Wave™ Top 10 Interactive Agency that delivers excellence in client user experience upon leading web technology platforms. Reading Room has been an established Sitecore partner for over four years, completing the implementation of literally hundreds of web and mobile sites on its leading Customer Engagement Platform.

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