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Founded in the mid-1970s by scientists committed to developing innovative products for the life sciences, New England Biolabs is a recognized world leader in the discovery, development and commercialization of reagents for genomic research.
Challenge
- Create differentiation in a fast moving, highly competitive industry
- Protect industry-leading brand reputation
- Upgrade several systems to latest versions, integrate Master Data Management (MDM), and replace existing commerce and search platforms
Solution
- Sitecore Experience Platform (XP)
- Sitecore Experience Database (xDB)
- Sitecore Connect
- Sitecore GeoIP
- Integrations include:
- Microsoft Azure
- Salesforce
- Pardot and Coveo
- Master Data Management (MDM)
- Enterprise Search and Commerce Software
Result
- Increased sales growth and market capitalization
- Delivered personalized content to both B2B and B2C audiences
- Delivered clean/intuitive user interface, streamlined workflow, minimized errors, and democratized data entry
- Simplified and presented data consistently and increased dependablily
- Cataloged1,200 highly-valued peer publications
- Awarded the Life Sciences Industry Award for Most Useful Website (Bioinformatics, 2018)
Platinum Solution Partner
A full-service digital consultancy, XCentium focus on user experience, content management, commerce, CRM and Cloud (Azure and AWS) and assist clients with their entire digital roadmap and implementation. XCentium has one of the most experienced digital and Sitecore teams in North America: 4 Sitecore specializations (Customer Experience Platform, Commerce, CRM, and Mobile), 5 MVP awards for 2015 and 2016, and multiple Sitecore Experience Awards.
Learn more about XCentium
