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Sitecore Experience Awards

APM Terminals

SEA category: Most impactful human connections in a changing world

Sitecore Experience Awards 2018

APM Terminals‘ new site has seen a huge increase in traffic, plus improved engagement, brand trust and accessibility. Better scalability and mobile comms tackled COVID-19 demand spike.

The website looks stunning and the response from customers has made all of the hard work worthwhile.

Alex Race

Senior customer experience manager,
APM Terminals

Industry

Logistics

Region

Netherlands

See the project

apmterminals.com | act.com.jo

Challenges

Manage fluctuating and growing demand from a global, fast-moving market
Slow and cumbersome access to information and services like port facilities, shipment progress
Complex and visually-dense vessel scheduling
Risk of alienating customers due to too much reliance on brand content
APM teams spend too much time on manual IT processes
Huge spike in demand following COVID-19 pandemic

Solutions

Sitecore Experience Platform (XP 9.0)
Sitecore Experience Manager (XM)
Sitecore Experience Database (xDB)
Sitecore Email Experience Manager (EXM)
Sitecore xConnect
Integrations include:
- Microsoft Azure PaaS
- API (container tracking app)
- Akamai
- Octopus (ARM templates, PowerShell scripts)
- GitHub

Results

1st year: 75% increased traffic, new users up 82%, new sessions up 20%, mobile use up 62%
Enabled new services: interactive map; alerts via mobile garnered 4K sign-ups in 1st year
Improved tracking and ease-of-use, visibility
Innovative design/animation increased interest/engagement, better navigation
Increased brand trust with better persona/ journey analysis and more human content
Easier to deploy content globally and roll out websites for future locations
Automation reduced errors, redirected resources to more valuable business activities
Improved scalability to manage huge traffic fluctuations (up 300% due to COVID-19)

Gold Solution Partner

From digital strategy to website design and build, ongoing digital optimization, training, and support, Codehouse helps brands create customer experiences that deliver measurable marketing results.

Learn more about Codehouse

APM Terminals

Challenges

Solutions

Results

Gold Solution Partner

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