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As well as reducing costs, improving efficiency and increasing business leads, Schmitz Cargobull has used its website to position itself as a digital pioneer in the logistics industry.
Sitecore Experience Awards
Schmitz Cargobull
SEA category: Most intelligent content optimization
Challenges
- Use its reputation as an industry innovator to reclaim the position of digital domain pioneer
- Become a “thought leader” by creating relevant articles, research papers and opinion pieces
- Remove old site, with outdated, disconnected content and inconsistent brand experience
- Consolidate three databases containing information on customers, sales contacts, and service partners
- Tackle absence of relevant data and marketing automation tools
- Rectify a content management system that is costly, slow and relies on external resources
Solutions
- Sitecore Experience Platform (XP 9.3)
- Sitecore Experience Database (xDB)
- Sitecore Managed Cloud
- Sitecore Experience Accelerator (SXA)
- Sitecore Experience Analytics Tools - xAnalytics
Results
- Improved managing global and localized content in a structured, fast and easy way across 40 countries
- Improved brand awareness, reduced costs, increased new business opportunities
- Created an attractive and customer-centric design that represents innovative brand
- Used the website as a strategic marketing instrument
- Decreased the need for large numbers of flyers and advertising material
- Used mail automation to increase flexibility and cut costs
- Expected to increase site visitors and deliver savings of €100K per year
- Enable fast and cost-effective future rollout of a portal “My Cargobull World”
Platinum Solution Partner
Macaw is a Sitecore Platinum Solutions Partner that specializes in digital marketing, e-commerce, marketing automation, and marketing intelligence.
Learn more about Macaw
