Simplified diversity through integration
American Bath Group (ABG) designs and manufactures bathtubs, showers, and other fixtures for residential and commercial use. After considerable growth through acquisition, ABG needed a way to integrate their brands’ websites into a unified platform while maintaining the unique strength of each.
Their digital transformation included four key objectives: generate new revenue, increase product launch visibility, drive more leads to B2B partners, and streamline internal processes to focus on innovation. They also wanted to update a key aspect of their business—their catalogues.