Simplified diversity through integration
American Bath Group (ABG) designs and manufactures bathtubs, showers, and other fixtures for residential and commercial use. After considerable growth through acquisition, ABG needed a way to integrate their brands’ websites into a unified platform while maintaining the unique strength of each.
Their digital transformation included four key objectives: generate new revenue, increase product launch visibility, drive more leads to B2B partners, and streamline internal processes to focus on innovation. They also wanted to update a key aspect of their business—their catalogues.
ABG chose their brand Maax Bath, a leader in innovation and digital transformation, to lead their digital transformation. And Maax Bath partnered with Sitecore and Sid Lee to do so.
ABG’s new integrated platform provides a home for the websites of their nine brands, automates engagement, and connects their data. Maax Bath is already using the platform to personalize their customer experiences, and ABG’s other brands are learning from them as they go. The platform also provides ABG an estimated annual reduction of $1 million in print costs, and more.