Astrobrights rolls out full-service e‑commerce storefront fully compatible with mobile devices from start to checkout.
Neenah Paper’s Consumer business unit focuses on the sale and distribution of paper used for school, offices, and do-it-yourselfers. A portion of Neenah’s Astrobrights brand has been available for sale at www.neenahpaper.com, www.amazon.com, and www.staples.com prior to the launch of this site. However, Neenah recognizes the importance to offer this product directly to consumers, and also have a marketing platform which highlights the essence of the bold, colorful brand.
It was important for Neenah to quickly represent the Astrobrights brand online in a way that echoes the quality of the Neenah name. By creating a web-enabled storefront, the Astrobrights team can execute their own creative campaigns and inspire creativity in their customers plus roll out product expansion with minimal organizational barriers.
The site was built on Microsoft Azure and launched quickly by leveraging pre-built Sitecore Commerce plug-ins.
- Provide ability for customers to purchase direct from site vs. Amazon and Staples
- Integrate commerce system to allow customers to completely self-serve
- Create strong brand identity and increase marketing capabilities
- Full-service e-commerce storefront, mobile-friendly from start to checkout
- Re-design site to enhance account management and product catalog development
- Expanded brand marketing options
- 8,000+ visits in a two-month span resulting in 88 new user accounts; average of 12 pages viewed per visitor
- Majority of website visitors are referrals from other enthusiast websites and search engines
- Astrobrights marketing team can roll out product expansions with minimal organizational barriers
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