ExxonMobil deepens customer engagement with data-driven sites powered by Sitecore.

ExxonMobil is the world’s largest publicly traded oil and gas company. Its Fuels & Lubricants (F&L) subsidiary is a top international marketer of finished fuel, lubricants, and specialty products. Major vehicle and industrial equipment manufacturers trust F&L to deliver technologically advanced products that protect their customers’ engines and machinery while enabling peak performance.

F&L’s nine global business units communicate with customers through a vast network of digital marketing operations spanning 34 countries and in more than 13 languages. F&L needed a flexible, omnichannel digital platform that all lines of business could share while still allowing each to engage with business customers in unique ways. In particular, the company aimed to improve optimization, reduce content time to market, and leverage analytics to continuously improve customer engagement. F&L turned to Sitecore partner Avanade. Together, they turned to Sitecore® Experience Platform™ (XP) with Sitecore® Experience Database™ (xDB).

Avanade moved F&L’s market critical legacy solutions and individual country locations to Sitecore. Hosted on Microsoft Azure, the web-optimized sites provide customers with personalized experiences throughout their purchase journey while also demonstrating F&L’s industry expertise through a modern omnichannel experience.