Seeking a better customer experience
Festool is a 90-year old, international manufacturer of high-quality power tools. Through its exclusive dealer network, Festool distributes more than 600 products and 4,000 and accessories. The company looked for an innovative way to offer its customers a digital value-add in order to gain data, insights, and push customer loyalty. The goal was to provide customers not only an enhanced digital experience during purchase, but increased engagement over the entire customer lifecycle. To help them get there, the company chose Sitecore and partner, netzkern.