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FLSmidth delivers sustainable productivity to the global mining and cement industries through market-leading engineering, equipment and service solutions.
Challenge
- Create a unified platform to increase lead generation, strengthen brand awareness and improve customer experience
- Consolidate more than 10 subsites and 15 websites
- Establish a clear brand identity
- Improve the customer experience, especially on mobile
- Meet the customer with one face and consistent global communication to create strong customer experience
Result
- Consolidated 15 sites to one corporate site
- Increase in exposure of products in a consistent way
- Significant increase in marketing leads (monthly 1800 leads)
- Implementation of Thought Leadersection
- Creation of a looped customer experience flow supported by exposure of relevant articles, products, customers stories, product and service information tagged in an intelligent way
- Decrease in bounce rate from 65% to 50%
- FLSmidth.com Supports 100,000 monthly user visits every month
Gold Solution Partner
Kraftvaerk specializes in developing customized IT-solutions that are easy to use. Since 2004, Kraftvaerk has consistently delivered the digital solutions the customers need to move their businesses forward.
Learn more about Kraftvaerk
