Despite a tough and competitive and market environment, Isuzu UTE Australia has managed not just to survive, but increase site traffic and engagement by minimizing hard-sell tactics in favor of educational, emotional content
Sitecore Experience Awards
Isuzu UTE Australia
SEA category: Most intelligent content optimization
Challenges
- Respond to market downturn, consumer interest in greener vehicles, increasing competition
- Differentiate brand with personalized content and an “out-educate competitors” strategy
- Change traditional approach to selling
- Ensure that large volume of complex data, needed for education, was easy to manage and access
Solutions
- Sitecore Experience Manager (XM)
- Sitecore Experience Platform (XP 9.0)
- Sitecore Experience Database (xDB)
- Sitecore Experience Accelerator (SXA)
- Path Analyzer
- Sitecore Experience Analytics Tools - xAnalytics
- Integrations include:
- Microsoft Azure PaaS
- Price calculator
- CRM
- Google Analytics
- Angular
Results
- Rebuilt site and key tools that inform purchases: find a dealer, model configurator, compare specs
- Helped Isuzu UTE weather an industry-wide vehicle sales downturn
- Delivered a 5-10% increase in conversions
- Increased traffic by 1.5%: 1.6M visitors in a year
- Reduce bounce rate, increased average time on site with mobile traffic up 13%
- Build & Quote completions increased by 45%
- Used content to dial down hard sell and increase understanding of purchase choices
- Utilized images of popular models to encourage emotional purchase
- Increased personalization by making it easier for customers to find their desired vehicle
Silver Solution Partner
Liquid Interactive is a Sitecore Silver Solution Partner that is internationally recognized for combining marketing and content development, entertainment, education and technology to apply behavioral science using digital communications.
Learn more about Liquid Interactive
