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Knauf UK GmbH is one of the leading manufacturers of gypsum-based building materials in the UK. It has two manufacturing plants in the UK - one in Kent and one in North East Lincolnshire.
Challenge
- Give easier and more effective access users to access both product and system information
- Segment key audience types according to context of their visit to improve the delivery of content
Solution
- Sitecore Experience Platform (XP 9.1.2)
- Sitecore Experience Database (xDB)
- Sitecore Email Experience Manager (EXM)
- Sitecore xConnect
- Sitecore Experience Analytics Tools (xAnalytics, Path Analyzer, xProfile)
- Sitecore Experience Manager (XM)
- Integrations include:
- Microsoft Azure for PaaS
- Bespoke PIM system for feeding latest product data to the site
- Ucommercefor dynamically populating product pages
Result
- Transformed the company’s online presence
- Reflects the latest technology
- Deliver more product data and product pages to the online audience than ever before
- Improved customer experience online
- Enable ecommerce for a future goal to sell product & systems directly from their website
- Bounce rates decreasing by 11% YoY, in one month alone
- Significant cost efficiencies up to 28% due, in part, to lack of servers to maintain
- Over 200 product pages with significantly more data now available to clients
Gold Solution Partner
Sagittarius is an award-winning digital agency that helps brands create conversations that drive conversions. The agency is home to more than 75 talented digital experts with a wide range of skills, including 15 certified Sitecore developers and 2 Sitecore MVPs.
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