Protecting workers from injuries on the job

MCR Safety customizes web visitor views to deliver relevant product and education information

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Protecting people

The ways a worker can get hurt on the job—cut, burned, struck, or smashed—are as varied as the jobs that make a modern economy run. Protecting them all is the mission of MCR Safety.

MCR’s website serves three main audiences. The company’s business partners, product end-users, and internal MCR sales and marketing staff who stay up-to-date on product features and drive sales campaigns.

MCR Safety

2,000 employees

Industry

Manufacturing

Region

North America

Challenges

Educate public about safety hazards and solutions
Personalize website for three audiences
Align internal technology and marketing teams
Streamline processes to gain single source of truth
Drive user engagement and brand loyalty

Solution

Sitecore® Experience Platform™ (XP) (v9)

Web Forms for Marketers
Sitecore Path Analyzer

Sitecore® Experience Database™ (xDB)
SAP Enterprise Resource Planning (ERP)
SAP Hybris Cloud for Customer (C4C): Customer Relationship Management (CRM)

Results

Customized web visitor views to deliver relevant product and education information
Empowered IT, marketing, and sales team collaboration to drive campaigns
Integrated CRM and ERP applications for streamlined business processes, 360° customer view
Saved potentially $80,000 a year by consolidating platforms
Increased organic search visitors by 24.52%; reduce bounce rates up to 10%

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