CASE STUDY
Protecting workers from injuries on the job
MCR Safety customizes web visitor views to deliver relevant product and education information
MCR Safety
2,000 employees
Industry
Manufacturing
Region
North America
Protecting people
The ways a worker can get hurt on the job—cut, burned, struck, or smashed—are as varied as the jobs that make a modern economy run. Protecting them all is the mission of MCR Safety.
MCR’s website serves three main audiences. The company’s business partners, product end-users, and internal MCR sales and marketing staff who stay up-to-date on product features and drive sales campaigns.
Challenges
- Educate public about safety hazards and solutions
- Personalize website for three audiences
- Align internal technology and marketing teams
- Streamline processes to gain single source of truth
- Drive user engagement and brand loyalty
Solution
- Sitecore® Experience Platform™ (XP) (v9)
- Web Forms for Marketers
- Sitecore Path Analyzer
- Sitecore® Experience Database™ (xDB)
- SAP Enterprise Resource Planning (ERP)
- SAP Hybris Cloud for Customer (C4C): Customer Relationship Management (CRM)
Results
- Customized web visitor views to deliver relevant product and education information
- Empowered IT, marketing, and sales team collaboration to drive campaigns
- Integrated CRM and ERP applications for streamlined business processes, 360° customer view
- Saved potentially $80,000 a year by consolidating platforms
- Increased organic search visitors by 24.52%; reduce bounce rates up to 10%
Personalized visitor experience
MCR recently upgraded Sitecore XP and Sitecore xDB to take full advantage of the analytic, personalization, and marketing-automation capabilities. MCR has seen a 24.52% rise in organic search visitors and increases in user engagement including longer duration on site and more return visits. Initial landing page bounce rates have dropped between 8% and 10%.
Next, MCR is looking into Sitecore® Experience Commerce™ (XC) to support selling MCR-branded apparel and items as well as e-commerce for the company’s “Buy and Try” program.
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