The ways a worker can get hurt on the job—cut, burned, struck, or smashed—are as varied as the jobs that make a modern economy run. Protecting them all is the mission of MCR Safety.
MCR’s website serves three main audiences. The company’s business partners, product end-users, and internal MCR sales and marketing staff who stay up-to-date on product features and drive sales campaigns.
Personalized visitor experience
MCR recently upgraded Sitecore XP and Sitecore xDB to take full advantage of the analytic, personalization, and marketing-automation capabilities. MCR has seen a 24.52% rise in organic search visitors and increases in user engagement including longer duration on site and more return visits. Initial landing page bounce rates have dropped between 8% and 10%.
Next, MCR is looking into Sitecore® Experience Commerce™ (XC) to support selling MCR-branded apparel and items as well as e-commerce for the company’s “Buy and Try” program.