Case study

Melexis re-imagines its corporate online presence

Supplier of semi-conductors realigns marketing communication with historic achievements and future ambitions

Meeting growth goals through branding overhaul

Melexis, the Belgian-based global manufacturer of semi-conductors and sensors, knew its marketing communication was getting out of sync with its historic achievements and future ambitions. The company’s growth ambitions and entry into new markets required a branding overhaul and a re-imagined corporate online presence.

Company Size

1,500 employees

Industry

Manufacturing

Region

Belgium

Challenge

A modified and updated communications strategy to fully exploit the potential in existing and new markets
Facilitate future company growth by updating the brand, building a completely new corporate website and giving shape to the use of online channels

Solution

Sitecore Experience Platform (XP 8.1)

Result

ROI: Sales-related inquiries increased by 10%. In the Chinese market, website visits and sales inquiries improved dramatically
Customer experience metrics: The quantity and quality of candidatures improved, which led to reduced costs and better employee engagement.
Digital metrics: With the website renewal, melexis.com’s authority has almost doubled
Quantity and recruitment of candidatures improved

Platinum Solution Partner

Working with Sitecore since 2006, The Reference has three Sitecore MVPs, has won numerous Sitecore awards, and can present 40+ active Sitecore customers. Their areas of expertise include web development, digital strategy, e-commerce, online marketing, analytics, CRM and marketing automation, mobile applications, branding and design.

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