Neenah Paper centralizes and streamlines digital platform to improve user experience, boost staff productivity, and increase revenue.
Neenah Paper is a leading premium paper and packaging manufacturer with over $1B in annual sales from recognized brands in more than 80 countries. Delivering innovation and craftsmanship since 1873, Neenah has yielded unmatched quality and industry firsts, including the first paper company to market with a website.
With numerous lines of business selling diverse products across distinct sites, Neenah’s online presence became fragmented. As a result, the customer experience suffered. Further, distributed marketing teams struggled with aging sites developed on eight different content management systems (CMS). Basic content updates required numerous steps, resulting in workflow inefficiencies and slower time to market.
“We wanted to find a solution that would help us pare down the number of sites we were managing while allowing us to provide a more modern and premium experience for our partners and customers,” says Jamie Saunders, Senior Marketing Communications Manager, of Neenah.
Neenah turned to RDA, a leading provider of marketing technology solutions. After strategy workshops and systems evaluations, RDA recommended Sitecore® Experience Platform™ (XP) and Sitecore Commerce running on Microsoft Azure.