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Outokumpu Oyj decided to reduce traditional marketing techniques in favor of digital channels. Improving look, feel, content and navigability of its website delivered a major uplift in lead generation.
Challenges
- Ensure the business’ most important information channel was modern, accessible and easy to use
- Improve an old site that didn’t support digital marketing ambitions or brand image
- Enable better customer journeys, lead generation and marketing
- Ensure content was more up-to-date
- Make it easier to manage and publish content
Solutions
- Sitecore Experience Manager (XM)
- Sitecore Experience Platform (XP 9.3)
- Sitecore Experience Database (xDB)
- Experience Editor
- Path Analyzer, xProfile; Sitecore Cortex, Sitecore Experience Analytics Tools -xAnalytics
Results
- Created a streamlined, user-friendly experience with better journeys, content findability and scalability
- Delivered year-over-year results of 15.4% increased visitors, search engine marketing traffic up 122%, cost per click halved
- Since site launch increased SEO traffic by 9%, lead form submissions up by 136% and qualified sales leads up 100%
- Enabled better overall load speeds and improved navigation
- Maximized content by making pages easy and intuitive to create and publish
Platinum Solution Partner
DesignerCity is one of the biggest and leading digital specialist firms in the region that offers comprehensive end-to-end web and new media solutions for the Internet industry ranging from consulting, brand and creative management, technology integration to ongoing marketing solutions.
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