By creating an umbrella global digital platform, Purmo has unified multiple brands, increased customers and sales, and given staff a greater sense of “one company.”
Sitecore Experience Awards
Purmo
SEA category: Most impactful human connections in a changing world
Challenges
- Support brand realignment and one-company identity
- Consolidate product data managed in multiple systems and countries with no PIM
- Unify independently managed brands
- Provide better internal communication
- Improve digital efficiency and manage customer experience and product information globally
- Create a global digital platform incorporating localized regions, brands
Solutions
- Sitecore Experience Platform (XP 9.2)
- Sitecore Experience Accelerator (SXA)
- Sitecore Experience Database (xDB)
- Path Analyzer, Sitecore Experience Analytics Tools -xAnalytics
- Integrations include:
- Microsoft Azure PaaS
- InRiver(PIM)
- Languagewire(translation module)
Results
- Boosted brand awareness reach, engagement, conversion
- Increased customer satisfaction
- Simplified information searches
- Improved contact and access to different brands
- Grew sales by gaining new customers, upselling, flagging high margin products
- Cut costs by reducing duplicated work and printing, and reusing material
- Enhanced internal processes for managing content, translations and promoting products
- Used Intranet, open communication, better engagement to raise employee satisfaction
Platinum Solution Partner
Petra challenges traditional global IT consultants through optimized web development and hosting processes and deep expertise in guiding the customers towards renewed customer experience, enhanced lead and data management. As a Sitecore Platinum partner, Petra focuses on large enterprise customers´ web development, management, commerce and Sitecore Content Hub development. Petra has been Sitecore´s partner since 2003 and is part of the Sitecore EMEA Partner Council.
Learn more about Petra
