Owning the e-commerce experience with unified messaging
Thule.com is the global presence of Thule’s premium sport and outdoors brand — spanning 81 markets and 23 languages. Seeing increasing competition from other online retailers, Thule wanted to offer a compelling experience for those who came to their site. They also needed to own the brand experience by unifying messaging across markets.
Sitecore is really important to making sure our e-commerce business fits with our brand and marketing goals as well as our sales objectives.