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CASE STUDY

A consolidated online presence for powerful e-comm experiences

Thule used Sitecore to consolidate messaging and insight and own the entire brand experience across 81 markets

Owning the e-commerce experience with unified messaging

Thule.com is the global presence of Thule’s premium sport and outdoors brand — spanning 81 markets and 23 languages. Seeing increasing competition from other online retailers, Thule wanted to offer a compelling experience for those who came to their site. They also needed to own the brand experience by unifying messaging across markets.

Sitecore is really important to making sure our e-commerce business fits with our brand and marketing goals as well as our sales objectives.

Jenny Wassmer

eCommerce Sales Director,
Thule

Company size

2,200+ employees

Industry

Manufacturing

Region

Sweden

Challenges

Provide comparable customer experience as big online retailers like Amazon
Consolidate websites and customer views to provide a consistent brand message across markets
Disconnected data and lack of insight
No internal web developers

Solution

Sitecore® Experience Platform™ (XP)
Sitecore Commerce
14 integrations with various vendors for a holistic view of business performance

Results

Organic e-commerce growth
Easier checkout, improved order and delivery accuracy, and reduced phone calls to customer service
Consolidated platform eases content management for over 80 markets in 23 languages
Growth in average order, number of orders per year, and number of items in each cart

An aligned global presence for better e-commerce and performance insight

In partnership with Consid consultancy, Thule implemented Sitecore to consolidate all of their disparate sites and technologies under one roof. With one site that includes 14 integrations with best-in-class vendors, they now have a clear view of their customers, content, and products across their numerous markets. And they’re happy with the results, including increased customer satisfaction and organic e-commerce growth.

A consolidated online presence for powerful e-comm experiences

Owning the e-commerce experience with unified messaging

Challenges

Solution

Results

An aligned global presence for better e-commerce and performance insight

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