Sitecore Experience Awards

Triumph Motorcycles

SEA category: Most intelligent content optimization

Sitecore Experience Awards 2018

By understanding fan motivation, Triumph Motorcycles has built better human connections and personalized content that makes real the dream of owning and riding a Triumph motorbike.

Informative, easy to browse and contains eye-catching details. Very good website.

Visitor feedback

Industry

Manufacturing

Region

See the project

triumphmotorcycles.co.uk

Challenges

Ensure online experience matches the iconic Triumph brand reputation
Make it simpler and faster for customers to find the right bike
Make better connections between purchasing motivations, content and functionality
Maximize configurators which produce better sales for web
Improve mobile access to site features and content

Solutions

Sitecore Experience Manager (XM)
Sitecore Experience Platform (XP 9.1)
Sitecore Experience Database (xDB)
Sitecore Analytics
Sitecore xProfile
Integrations include:
- CRM
- Domo Business Intelligence tool via X-Connect
- Clothing e-commerce solution

Results

Delivered inspiring content/experiences and human connectivity to drive emotional buying
Increased customer retention, upsell income and repeat purchases
Delivered 1.2M mobile visitors and 847K configurations across 10 markets in four months
Reduce webpage response times by 91%
Developed simpler, functional configurator for 24 sites/26 languages
Drove up-time on configurator by over 400% and increased number of clicks to test ride
Increased chance to convert by 120%
Enabled better understanding of customers
Shifted engagement from physical to digital during COVID-19

Silver Solution Partner

Dept is a leading international agency. From its offices in over 13 markets across Europe and North America, Dept’s 1500 digital experts combine creativity, technology and data to deliver services that build brands, grow businesses and make people’s lives easier.

Learn more about Dept Agency

Products

Articles

Triumph Motorcycles

Challenges

Solutions

Results

Silver Solution Partner