Chester Zoo: A three-stage mobility execution takes on customer experience
Six years ago, an eagle-eyed member of Chester Zoo’s digital team identified the unstoppable rise of mobile users in analytics reports. Now mobile has become a key component of every digital decision the zoo makes.Read the full case study to learn how this pioneering digital team has managed the rapid growth of user mobility before, during, and after every zoo visit to achieve a:
- Whopping 200% increase in mobile conversions
- Industry-leading 20% app visitor penetration rate
- Simplified and clearer messaging structure
- Stronger customer understanding
And the whole journey has been achieved based on a single Sitecore platform to remodel the mobile experience from website to app and beyond.
Learn more today by downloading the Chester Zoo Case Study.