Heart & Stroke modernizes digital presence and increases donation revenue

A new architecture for a new time

For six decades, the Heart and Stroke Foundation of Canada (Heart & Stroke) has fought these diseases through health education, research funding, and advocacy. With the population aging and health problems rising, Heart & Stroke has set an ambitious 2020 goal to reduce the national death rate from heart disease and stroke by 25%.

To achieve this, Heart & Stroke goal is to provide a responsive platform for donors and volunteers and simplify healthcare consumers’ access to vital information.

In 2011, Heart & Stroke merged into a national organization with local operations cohering under a single brand identity. The next step was to tackle a fragmented digital presence of provincial and territory sites, the corporate site, some 40 campaign microsites, 20,000 web pages, and 48 siloed databases.