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New York Road Runners, the world’s largest running organization, for the first time in its 50-year history has used a single system to increase sales, boost engagement with customers and drive interest in site content.
Sitecore Experience Awards
New York Road Runners
SEA category: Most intelligent content optimization
Challenges
- Depreciate the custom-built legacy eCommerce platform and replace with a modern product
- Centralize customer experience into one core digital platform
- Integrate various third-party record sources
- Provide high level of flexibility in building products, bundling and pricing
- Market unique, personalized digital experiences
Solutions
- Sitecore Experience Manager (XM)
- Sitecore® Experience Platform (XP 9.1)
- Sitecore® ExperienceDatabase (xDB)
- Sitecore Experience Commerce (XC 9.0.1)
- Sitecore Commerce Connect
- Sitecore Connect for Salesforce Marketing Cloud
- Integrations include:
- Azure CosmoDB
- Azure Functions
- REDIS Cache
- Service Bus Solutions
Results
- Marketed unique digital experiences tailored to different runner personas
- Increased site content by 2X
- Boosted customer consumption of ancillary running content
- Grew engagement with content by 50%
- Expanded sales of Brooklyn Half Marathon, selling out in 30 minutes
- Enabled sales across various commerce scenarios: subscriptions, one-off-purchases, physical sales, digital and flash-sales
- Created a continuous buyer experience
Silver Solution Partner
We support mid-market to Fortune 500 businesses with a wide-range of Sitecore services. From brand new Sitecore implementations to helping organizations drive personalized experiences, our unique value to our clients and the Sitecore community is combining our Innovative thinking and process - with Sitecore.
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