Not Impossible Labs, a technology incubator and content studio, is addressing societal challenges with increased engagement from its users online.
Sitecore Experience Awards
Not Impossible Labs
SEA category: Most impactful human connections in a changing world
Challenges
- Build marketing prowess
- Improve accessibility
- Create easy to update, consistent layouts
- Sharpen SEO
- Highlight video content
- Enable users to reach out and get involved
- Develop iterative design
- Increase ability to create and track campaigns
Solutions
- Sitecore Experience Manager (XM)
- Sitecore Experience Platform (XP 9.1)
- Sitecore Experience Database (xDB)
- Sitecore Connect for Salesforce
- Sitecore Connect for Salesforce Marketing Cloud
- Integrations include:
- Salesforce CRM
- Salesforce Marketing Cloud
- Voicify
- Microsoft Cognitive Services
Results
- Achieved near perfect accessibility scores
- Accessibility Score on Siteimprove: 99.6
- QA Score on Siteimprove: 95.8
- Accessibility Rank: 3,174 of 1,000,000 (Top .03% of all home pages)
- Increased engagement:
- Per user: 5.79%
- Page views: 29.46%
- Pages per session: 33.77%
- Average session duration: 78.89%
Platinum Solution Partner
Verndale is a customer experience agency, purpose-built to help marketing and technology leaders connect the dots of the consumer journey. A Sitecore Platinum Partner, the agency designs and builds digital experiences and enables marketing technologies that bring brands and their customers closer together.
Learn more about Verndale
