The American College of Obstetricians and Gynecologists drives engagement with a data- and resource-rich digital experience that meets the needs of physicians, patients and partners.
Sitecore Experience Awards
ACOG
SEA category: Most sophisticated implementation
Challenges
- Integrate content and data from multiple systems
- Consolidate several e-commerce stores
- Provide unified member/customer record
- Enable practicing physicians to access crucial medical information
- Engage medical students, activists, medical practice managers
Solutions
- Sitecore Experience Platform (XP 9.0)
- Sitecore Experience Accelerator (SXA)
- Sitecore Experience Databas (xDB)
- Sitecore Experience Analytics
- Integrations include:
- Coveo
- OAuth
- NetForum
- Web API
Results
- Consolidated e-commerce stores
- Created a clinical guidance portal for practicing physicians; specific search patterns for vital clinical information
- Gathered resources for medical students
- Developed a portal for patients
- Launched easily updatable microsites for chapter leaders
- Established landing pages for important initiatives, e.g. library of guidance for medical practice managers
Silver Solution Partner
Interactive Strategies is a full-service web agency based in Washington, DC that delivers comprehensive and integrated Sitecore solutions. Their strength lies in understanding the complex relationship that exists between strategy, design, content, technology and marketing. By addressing each of these areas equally, they create meaningful web experiences that provide a measurable return for their clients.
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