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Analytical testing service provider ALS is supporting its global business and improving customer experience by developing a single digital platform with multi-language support, reduce TCO and better performance.
Challenges
- Consolidate existing global, siloed CRM and CMS systems
- Repair disjointed customer experience, multiple data sources and no single source of truth
- Address lack of local language capability
- Deliver value to global offices through access to better content, CRM data, email marketing services
- Grow data integrity and lower TCO
Solutions
- Sitecore Experience Platform (XP 9.2)
- Sitecore Connect for Microsoft Dynamics
- Integrations include:
- Microsoft Azure PaaS
- Microsoft Dynamics CRM
- Dataweavers
- TransPerfect Language connector
Results
- Delivered a data-rich, consolidated digital experience platform to service global business units
- Enabled the platform to support existing – and also any future – languages
- Reduced Martech TCO for new acquisitions and existing ones connected to the parent platform
- Onboarded six new business streams
- Delivered four new languages and five new country sites
- Increased uptime from 98% to 99.98%
- Slashed outages from 1,442 to 1
- Improved page load speed by 4,700ms
- Future-proofed for enabling marketing automation, personalization and segmentation
Gold Solution Partner
Triggerfish Corporation was founded on the belief that a pragmatic approach to enabling MarTech in B2B organisations requires the connection of cross-organisation Business Goals, and the building of a Marketing Operations rhythm to fuel digital growth. Triggerfish provides lifecycle services from business case, technical implementation, running digital marketing operations and ongoing optimisation.
Learn more about Triggerfish
