ICF, a global consulting and digital services company, dramatically improves its user experience by applying key content elements through intelligent automation and a resilient infrastructure.
Sitecore Experience Awards
ICF
SEA category: Most intelligent content optimization
Challenges
- Build a more efficient, effective and resilient website
- Develop single architecture, different modes of presentation
- Make content easier to find through better user experience, on-site search, and SEO
- Create custom content experiences
- Serve up more relevant content experiences across pages
- Reduce overhead
Solutions
- Sitecore Experience Database (xDB)
- Sitecore Experience Platform (XP 9.1)
- Sitecore Experience Analytics Tools -xAnalytics
Results
- Developed an effective, resilient web content strategy
- Created a contextual element approach with intelligent automation, streamlined workflows and processes for automating featured content
- Increased traffic to all “Insights” pages from organic search by 16%; subpages, excluding top-level landing page, by 12%
- Boosted sessions 25%; pages/session 10%; and average session duration 11%
- Expanded number of sales inquiries by 88% with a 50% conversion rate
- Grew gated resource form fills by 91% with a 52% conversion rate
Gold Solution Partner
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