Service Corporation International is North America’s leading provider of funeral home, cemetery and cremation services. Service Corporation International (SCI) is North America’s leading provider of funeral, cremation and cemetery services. Since 1962, SCI has been serving families during their most difficult, personal and challenging times. Today, SCI is the company that more than 450,000 families turn to each year for compassionate and professional care.
Sitecore Experience Awards
Service Corporation International

Challenges
- Improve the overall user experience
- Make site simple to use
- Engagement with obituaries was low, with poorly designed pages and conflicting CTAs
- Merge multiple brands into single website
- Generate content in multiple languages
- Mobilizing field to collect and review localized content
Solution
- Sitecore Experience Platform (XP)
- Sitecore Experience Database (xDB)
- Sitecore Experience Manager (XM)
- Sitecore Email Experience Manager (EXM)
- Sitecore Marketing Automation
- Sitecore Connect for Salesforce Marketing Cloud
- Sitecore Experience Cloud
- Sitecore Experience Analytics Tools (xAnalytics, Path Analyzer, xProfile)
- Integrations:
- Salesforce Marketing Cloud
Results
- J.D. Power NPS score up+38 from +10 on previous site
- Website traffic exceeded target of 80M to more than100M in 2018
- Leads increased 29% beating target of 22%
- Rank in top 3 for 93% of markets served

Platinum Solution Partner
Named Sitecore’s 2021 Global Partner of the Year, Avanade has helped over 250 Sitecore clients in 21 countries achieve better business outcomes. As Sitecore’s first-ever global Platinum Solution Partner, Avanade understands the intricacies of the platform, and how it integrates and enhances the brand experience throughout the customer lifecycle. Together with Sitecore, Avanade helps clients envision and implement modern, cloud-based brand experiences that set new standards for brand differentiation and disrupt industries with innovation.
Learn more about Avanade