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The Peninsula Hotels is a chain of luxury hotels operated by Hongkong and Shanghai Hotels. The first hotel opened in 1928 and now stands as the oldest in Hong Kong.
Challenges
- Customers expect a digital experience commensurate with the standards for which the brand is famous
- Grow from a luxury hotel group which focuses on delivering a first-class experience both offline and online
- Give an aspiring client a taste of a five-star luxury experience from their very first interaction
- Increase direct bookings through the website vs online travel agents (OTA)
- Increase the revenue from the sale of other items (gift cards, experiences)
- Global hotel market is a fiercely competitive environment with OTA
Solution
- Sitecore Experience Platform (XP 8.2)
- Integrations:
- Four API integrations, including Weather, Map Box, Olapic, and Gift card
Results
- Peninsula Hotel’s Gartner L2 Digital Index Ranking climbed to 11 out of 75 (was: 47 out of 50 in 2015)
- Three sites available in 9 languages
- 27% increase in page views
- 18% increase in revenue
- 53% increase in conversions
- Delivered a mobile responsive website
- User journeys into the booking flow have been enhanced
- Improved booking experience -reducing the number of steps from 8 to 3
- Reduced development and time to market costs for new website builds
Silver Solution Partner
MullenLowe Profero is a full-service digital agency with a mix of creative, media, tech, and strategy all under one roof. In thirteen offices across Europe, Asia, and the US, they exist to give clients’ brands an unfair share of attention—offering a one-stop solution across strategy, brand transformation, brand communications and creative, website development, localization, and maintenance, search engine optimization, media, and analytics.
Learn more about MullenLowe Profero
