Cushman & Wakefield, a commercial real estate firm, fought off the COVID-19 challenge with a global website featuring a robust portfolio of research, content and resources geared to help its customers recover.
Sitecore Experience Awards
Cushman & Wakefield
SEA category: Most impactful human connections in a changing world
Challenges
- Implement a multi-phase transformation roadmap
- Eliminate legacy technology platforms
- Integrate destination web experience and Salesforce-based marketing automation and CRM
- Create an SEO-optimized user interface
- Transform to leverage R&D capabilities to analyze COVID-19’s impact on business-critical topics
- Accommodate various content types and channels devoted to recovery readiness
- Leverage digital tools to build out portfolio of actionable thought leadership
Solutions
- Sitecore Experience Platform (XP 9)
- Sitecore Experience Database (xDB)
- Path Analyzer, Sitecore Experience Analytics Tools -xAnalytics
- Integrations include:
- Azure (PaaS)
- Custom XP to Pardot then to Salesforce CRM
Results
- Consolidated 200+ individual market and business line sites to a single global experience
- Served local content to 34 countries in 26 languages
- Consolidated digital technology and operational investments, realizing efficiencies
- Increased web-initiated leads by 1,000%
- Grew specific property inquiries by 300%
- Generated 200 inquiries through the web around a new workplace
- Attracted >11,000 attendees to recovery-related webinars
- Boosted open rates for online nurturing campaigns by >40%
Platinum Solution Partner
Horizontal exists to help Sitecore clients maximize the value of their technology investment and marketing strategy. Their 100% in-house team of digital strategists, UX designers, architects and technologists deliver custom, ROI-based solutions that unlock the power of the Sitecore® Experience Platform™.
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