CASE STUDY

Community connection distinguishes Taikoo Place in Hong Kong

Swire Properties leverages Sitecore to deliver timely, targeted information across web, mobile, and kiosk digital channels

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Sitecore Experience Awards 2018

From hotels to real estate properties, Swire Properties manages it all

Swire Properties develops and manages commercial, retail, hotel, and residential properties in Hong Kong, China, Singapore, and the United States. Publicly traded on the Hong Kong stock exchange, Swire Properties announced 2018 revenues of HK$14,719 million. Taikoo Place is one of Swire Properties’ flagship developments, one of Hong Kong’s best-planned business hubs.

Taikoo Place has nine Grade A office buildings with a tenant population over 30,000. With Sitecore, tenant-focused content is easily accessible across multiple digital touchpoints.

Fion Tse

Digital Marketing Manager, Swire Properties

Industry

Real Estate

Region

Hong Kong

See the project

www.taikooplace.com

Challenge

Attract tenants to the complex
Richer customer experience of community
Streamline, align, and target omnichannel content distribution

Solution

Sitecore® Experience Platform™ (XP 9.1)
Integrations
- Microsoft Azure (PaaS)

Result

30,000 Taikoo Place office workers connected via a digital community
87% growth in active mobile app users
35,000+ mobile-app downloads

Managing 29 million square feet of space across commercial, retail, hotel, and residential properties, Swire Properties has a particular focus on mixed-use developments in prime locations at major mass transportation intersections. Taikoo Place provides local and multinational corporations in Hong Kong with more than 6 million square feet of state-of-the-art commercial space, along with a wide range of cosmopolitan business and leisure amenities.

Swire Properties wanted to attract tenants to the complex — which lies a short distance from the central business district — and retain them by providing a rich customer experience of community.

Solution Partner

Tekcent is a leading digital solutions partner in Hong Kong, and winner of the Sitecore Experience Award for Best Use of Omni-Channel.   As a digital solutions leader, Tekcent provides consulting, technology, and operations solutions that improve customer productivity, increase efficiency, and spearhead innovation. Tekcent manages projects all the way from architecture and design to build and delivery, with long-term support.

Learn more about Tekcent