Provide personalized choices

MarineMax sells a wide range of boat brands through dealerships. Customers might be beginning boaters or advanced, looking for a zippy sport cruiser or a 100-foot yacht, enjoying their boat on a lake or in the ocean. Their needs vary, but boat buyers are busy people who expect clear and prompt answers to their questions. The previous MarineMax website did not reflect these differences. Visitors could view all brands carried by all MarineMax stores, leading to confusion when potential customers learned later that certain products were unavailable through their local dealer.

With Sitecore, we bring together local needs with the national brand to provide a great customer experience.

Abbey Heimensen

Marketing Director, MarineMax

Company Size

1,500 employees

Industry

Retail

Country

United States