Subway, the world’s largest restaurant chain offering subs, soups, and salads across 44,000 restaurants in more than 100 countries, implemented a digital loyalty program that delivered results.
Sitecore Experience Awards
Subway
Award: Best Business Impact or ROI from a Digital Experience
Challenges
- Digitize an outdated loyalty process
- Little insight into loyalty usage or statistics
- Target individuals at a personalized level
- Increase number of visits to restaurant
- Create infrastructure that would scale to all locations and large events
- Enhance mobile presence and expand in-store kiosks
- Bolster company’s digital staff
Solution
- Sitecore® Experience Platform™ (XP 8.2)
- Sitecore Experience Manager (XM)
- Sitecore Experience Analytics (xAnalytics, Path Analyzer, xProfile)
- Hosted on Microsoft Azure PaaS
Results
- Digital loyalty increased by 10x
- Rewards program usage increased by 71%
- Loyalty transactions at 4.6% in Q1, goal is 6% by year end
- Q1 rewards members increased 15%
- Digital orders doubled
- Digital channels accounted for 1.4% of overall sales
- Average order value surpassed 3% lift goal to 3.8%
- Desktop web conversion rates rose 10+%
- Mobile web conversion rates rose 40+%
Platinum Solution Partner
Named Sitecore’s 2021 Global Partner of the Year, Avanade has helped over 250 Sitecore clients in 21 countries achieve better business outcomes. As Sitecore’s first-ever global Platinum Solution Partner, Avanade understands the intricacies of the platform, and how it integrates and enhances the brand experience throughout the customer lifecycle. Together with Sitecore, Avanade helps clients envision and implement modern, cloud-based brand experiences that set new standards for brand differentiation and disrupt industries with innovation.
Learn more about Avanade
