Blue Chip launches new Sitecore-based engagement platform with the customer journey in mind

Operating in the very competitive IT services industry, Blue Chip needs to engage with prospects and customers in such a way that every individual contact will experience true engagement. This requires a modern engagement platform that offers the tools to service customers and prospects alike with the right messages at the right time. “At Blue Chip, this was very hard to accomplish with our previous website”, says Anthony Green, who is responsible for sales and marketing at the very successful Dorset-based IT services company. In recent years, Blue Chip has made the switch from a traditional Value-Added Reseller into a services company with a focus on cloud solutions, infrastructure projects and managed services. With offices in Poole, Leeds and London, Blue Chip covers virtually all English regions.

Challenge

  • Develop great relationships with prospects and customers through engaging website
  • Communicate breadth of services, and flexible consultative approach
  • Ensure that content works for both core audience types of Business Executive and IT Professional
  • Create platform that will allow internal teams to deliver effective content marketing through site content, emails, blogs and whitepapers
  • Find effective ways to capture data to pass information on to the sales team

Solutions

  • Sitecore 8.1
  • Experience Editor
  • Experience Manager & Personalization
  • Email Experience Manager 3.1
  • Dynamics CRM
  • Live Person
  • Lead Forensic

Results

  • Traffic up 30 percent
  • 3 times more web-generated leads
  • Improved guidance for sales team through tracking and monitoring of site visitors
  • Targeted content can be updated on the fly