Using Sitecore’s Online Marketing Suite to deliver superior visitor experience.

Energiedirect.nl is the biggest online energy supplier in the Netherlands and was the fastest growing energy company in 2010 (research conducted by GfK). With 200 employees energiedirect.nl is supplying energy to more than 500,000 consumers and businesses. As the name suggests, energiedirect.nl is focused on doing most of their business online. Energiedirect.nl’s mission is to be the most promoted energy company in The Netherlands. They realize that to meet that goal, it is important to really satisfy their customers. By bringing a personalized online experience and providing excellent online services, Energiedirect.nl is aiming to exceed their customers’ expectations.

Challenge

As an online energy supplier it is important to be very flexible and to reduce the time to market for new and innovative online services. Energiedirect.nl supplies energy – or as they call it, commodities. To differentiate from the other energy suppliers delivering excellent customer services is very important. On every touch point customers’ expectations should be met, or even better, be exceeded. To do so Energiedirect.nl wanted to have a better understanding of their customers’ behavior and to provide a more personalized experience.

Solution

Energiedirect.nl was already successfully using Sitecore as its web content management solution. They were eager to implement Sitecore’s Online Marketing Suite (OMS), in order to better understand and serve their customers.

Working with Sitecore partner, Redhotminute, Energiedirect.nl was able to implement the Online Marketing Suite in a short period of time. Redhotminute hereby shared their knowledge with the energiedirect.nl’s development team on how to best develop within OMS providing real flexibility.

Result

Energiedirect.nl is now able to really engage website visitors and provide personalized online services. As the implementation is recent, the real results are still being measured. For Energiedirect.nl, the solution already brings better insights into their customers’ online behavior. With Sitecore’s OMS, Energiedirect.nl is able to engage site visitors with a personalized experience that improves conversions and delivers a superior visitor experience. Energiedirect.nl is now able to provide content based on visitor behavior, trigger personalized offers and calls to action and increase site stickiness with targeted content. The first results give deep insight into the visitor experience and identify patterns which lead to conversion. Energiedirect.nl can now focus on the experiences that deliver the best results.

According to Damian Bott, Online Marketing Manager, Energiedirect.nl, “With the excellent effort from Redhotminute and the power of OMS, energiedirect.nl is now able to develop a customer service oriented platform to provide the best online service. Service and ease for customers, right information service for prospects and optimal manageability, flexibility and fact based decisions for energiedirect.nl.”

Technical Description

Solution Special Ingredients

  • Sitecore Online Marketing Suite