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MOST INNOVATIVE USER EXPERIENCE

innogy elevates the experience for customers on mobile devices

innogy develops mobile app that allows customers to review consumption data while receiving tailored content

Industry

Service

Region

Central & Eastern Europe

See the project

Sitecore Experience Awards 2018

Czech energy giant develops personalized mobile experience

As innogy establishes itself as the modern energy company of the future, it made sense to create a unique mobile app from which its customers could monitor their natural gas and electricity consumption. The energy company had already implemented Sitecore XP as its web platform and personalization framework. Why not use it to reach customers on mobile?

innogy and its trusted technology partner, Internet Projekt, developed an Android- and iOS-native application that downloads consumption data from IoT sensors and then downloads meter data into the app. With the new app, Innogy customers can view real-time usage details while receiving personalized news and promotions.

Using Sitecore XP 8.2 as a headless CMS, editors and marketers (using WYSIWYG tools) can input content and send targeted messages to various segments while front-end developers have the freedom to use the tools they want to create and deliver a great mobile experience.

Challenge

  • Provide customers with access to details of gas and electricity consumption on mobile devices
  • Engage potential customers with self-service gas/electricity meter monitoring for revenue/ market expansion
  • Provide graphical view of consumption details

Solution

  • Create a unique mobile app for natural gas and electricity monitoring, connected to IoT sensors
  • Create Android and iOS native application connected to Sitecore
  • Connect to third-party systems (IoT sensor in the SIGFOX network)

Result

  • Engagement rate increased 1200%
  • 25,000+ downloads (85% Android, 15% iOS)
  • Increased brand awareness 56% -> 65%
  • Brand association "innovative" 69% -> 84%
  • 10,800 registered users
  • Commodity sales increase 15%

Products used

  • Sitecore Experience Platform (XP)
  • Sitecore Experience Database (xDB)
  • Sitecore Email Experience Manager (EXM)
  • Sitecore Experience Manager (XM)

Gold Solution Partner

Based in Czech Republic, Internet Projekt is a digital agency and Sitecore Gold Solution Partner that provides technology and services that help businesses succeed.