As one of the largest employers in the Czech Republic, innogy constantly offers more than 60 employment vacancies and created a dedicated human resources and employment website -innogy Kariera - to introduce innogy as a top employer and promote the benefits of working for the company.

Challenge
- Largest employers in the Czech Republic who advertises openings on special human resources (HR) portals
- No one website promotes the benefits for working for innogy
- Self-promote innogyas modern, flexible and innovative employer and boost their image
- Establish relevant communication with candidates
- Integrate new HR website with external system
- Track form submissions on external HR portals
- Increase amount of responses to job offers
Solution
- Sitecore Experience Platform (XP)
- Sitecore Experience Analytics Tools (xAnalytics, Path Analyzer, xProfile)
- Sitecore Experience Database (xDB)
- Integrations include:
- Teamiofor third party HR portal
Result
- Created a dedicated HR and employment website –innogyKariera
- Increased the appeal of innogyas an employer
- Uses content & context marketing strategies and increases conversion rate (+ 48%)
- Increased curriculum vitae(CV) submissions (+11%)
- Boosted number of vacancy views (+14%)
- NPS increased from 30 to 39
- Time to hire decreased from 17.6 days to 15.6 days
- Website traffic increased (+7.5%)

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