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Colt Data Centre Services: Launching a multimillion pound pipeline
Colt Data Centre Services, UK, expands its global reach on a tight timeline
Colt Data Centre Services, UK: contract to launch in 5 months
Colt Data Centre Services provides large scale data centers, colocation services, and IT services and security for globally recognized customers. To drive more leads, they needed to replace their Wordpress-based website with a more mobile-friendly, dynamic site containing all-new content in multiple languages. What's more, they needed to launch it in just five months to coincide with the launch of a new data center in Japan.
Working with Codehouse, Colt Data Centre Services used Sitecore Experience Platform and Sitecore's Helix Design Principles to meet the deadline for launching the site in English and Japanese, and to add French, Spanish, and German versions soon after.
Since the launch, traffic to Colt Data Centre Services' website has increased by 50% worldwide, while relevant requests for quotes and data center tours have grown to generate a multimillion pound pipeline that didn't exist before. Bounce rates and site stickiness have also improved threefold, especially on mobile.
Challenge
- Support international expansion
- Acquire new customers
- Generate lead pipeline
- Make strategic move to mobile
- Completely revamp online presence in just five months
Solution
- Create and launch a flexible, relevant multi-language marketing experience that captures visitors at multiple stages in the customer journey, all while minimizing content management man-hours and costs
Result
- 50% growth in worldwide traffic
- Significant increase in lead generation
- Multimillion-pound revenue pipeline driven by the website
- 3x improvement in bounce rates and site stickiness, especially from mobile
Platinum Solution Partner
From digital strategy to website design and build, ongoing digital optimization, training, and support, Codehouse helps brands create customer experiences that deliver measurable marketing results.