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Techland: From game producer to exclusive content distributor

Techland, Poland launches a new global sales channel with unique localized offerings




Central & Eastern Europe

See the project

Sitecore Experience Awards 2018

Techland creates multilingual web hub for add-on sales and user community 

Techland is one of Poland's leading developers of computer and console games. To establish itself as a global brand, it needed greater control over the distribution of its products and other digital content. That required the company to create its own e-commerce platform that would let it customize its offerings for users by region, personalize and automate marketing campaigns, and make the purchasing process more convenient and secure for customers.

Working with Infinity Group, Techland created a new website,, establishing its brand in the global games distribution market. The site is available worldwide, localized for seven regions: Brazil, the European Union, Poland, Russia, Turkey, Great Britain, and the rest of the world (including the United States). The site creates a new sales channel for Techland games and is the only place users can find exclusive add-ons for those games. It also includes a community where gamers can gather to discuss Techland's games, which allows the company to gather information about user behavior to inform and improve marketing campaigns.


  • Open new sales channel
  • Enter games distribution market
  • Attract and retain customers


  • Build a secure, proprietary e‑commerce platform
  • Integrate the platform with leading solutions in the digital games market
  • Introduce exclusive localized products and content


  • Established global brand in game distribution market
  • Extended reach to users in seven regions worldwide
  • Ensured security and simplicity of product selection and purchase process

Products used

  • Sitecore Commerce powered by Commerce Server (XC)
  • Sitecore Experience Platform (XP)
  • Sitecore Email Experience Manager (XM)

Infinity Group

Gold Solution Partner

Infinity Group is a Sitecore Gold Solution Partner specializing in business improvement through optimized digital performance, online channel development, e-commerce projects and large-scale web applications.