NTT, used its new website to communicate its global brand and capability scope while respecting local language and content differentiation.
Sitecore Experience Awards
NTT
SEA category: Most impactful human connections in a changing world
Challenges
- Reflect business strategy to bring together 31 branded organizations and create a new, distinguished, global entity
- Create a top five technology and business solutions provider delivering capabilities on a global scale
- Establish a globally recognized brand identity
- Enhance customer journeys and conversations
- Improve contact opportunities that were previously limited
- Create more engaging experiences for users at every touchpoint
- Meet the needs of multiple regional sites and their clients
Solutions
- Sitecore Experience Platform (XP 9.1.1)
- Sitecore Experience Manager (XM)
- Sitecore Experience Database (xDB)
- Integrations include:
- Microsoft PowerBI
- EloquaI
Results
- Created globally branded site, but with localized, multi-language content
- Increased brand awareness with 20K visits and 1K searches a month
- Saw a quickly deployed COVID-19 campaignoffering human and technical solutions increasetraffic by 150% to 5K daily visits
- Enabled one landing page to increase form submissions from 170 to 10K a month during COVID-19 response campaign
- Improved access to a comprehensive range of skills across technology, managed services and capabilities
- Introduced content-related features to improve client contact and interaction
- Empowered NTT stakeholders to evolve the brand prior to go-live with components that provided quick and efficient brand agility
- Helped teams quickly create separate sites for time sensitive campaigns
Platinum Partner
Kagool is an award-winning digital agency with offices in London, Manchester (UK), Cardiff (UK) and New York. Kagool is 100% Sitecore focused and a trusted Sitecore Platinum Partner. They help enterprise organisations with digital strategy, website development and all aspects of digital marketing.
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