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BEST USE OF SITECORE AS DXP

GE Healthcare Life Sciences creates lasting professional networks

GE Healthcare Life Sciences, UK supports researchers with best-in-breed platform

Industry

Life sciences

Region

United Kingdom

See the project

Sitecore Experience Awards 2018

Enabling research worldwide

GE Healthcare Life Sciences provides the technology, equipment, and supplies that enable much of the world's life science research, from cell therapy to forensics. The company wanted to reflect its industry leadership with a best-in-class digital experience for customers. Its goals for this localized, personalized omnichannel experience were to improve customer engagement, increase acquisition and retention, and boost sales.

Working with EPAM, GE Healthcare Life Sciences used the scalable, powerful Sitecore® Experience Platform™ to create a digital experience that's more personalized, more responsive to customer requests, and better able to track campaign participation and results; as well as more automated for greater efficiency.

The resulting digital experience serves audiences around the world through 41 different websites. GE Healthcare Life Sciences projects a 50% increase in online transaction revenues in the first year after launch. The number of quote requests rose 30% in Q1 2018 compared to Q1 2017, individual customer spending went up 21%, and institutional spending went up 323%.

Challenge

  • Attract new customers
  • Better understand and improve customer purchasing decisions
  • Unify fragmented legacy systems for a single customer experience and customer view

Solution

  • Build a best-in-class marketing platform that delivers a consistent omnichannel user experience while integrating multiple data sources to provide deeper insight into the customer journey.

Result

  • 323% increase in institutional spending
  • 30% increase in quote requests
  • 21% increase in individual customer spending
  • Projected 50% increase in online transaction revenues

Products used

  • Sitecore Experience Platform
  • Sitecore Experience Manager

Platinum Solution Partner

EPAM is a global team of strategists, designers, developers, and architects who collaborate with Sitecore customers to solve the biggest business challenges through the creative application of design thinking and technology solutions.