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BEST WEB CONTENT EXPERIENCE

Merck & Co. provides quality healthcare information

Merck creates a more accessible user experience for three billion healthcare professionals and patients worldwide

Industry

Healthcare

Region

North America

Sitecore Experience Awards 2018

Easy access to multilingual information among improvements to medical manuals website

With an ambitious plan to make high quality, trustworthy healthcare information available to three billion healthcare professionals and patients worldwide by 2020, Merck needed to ensure its medical manuals website was fit for the future. To do that, it needed to update its user experience and its frontend and backend systems, using the right content management system and the best possible digital agency partner.

With the old system, the publishing cycle was too long, and there was a risk that medical information would change by the time the update was eventually published. In addition, wanted to create a more accessible user experience, for end users accessing the content on different continents, in different languages and on a variety of devices, and for the physicians publishing the updates.

One of the primary technical challenges was successfully integrating with an existing content management system used for the editorial process. The Manuals’ Sitecore solution needed to read specialist medical content from a Vasont CMS, which acts as the backbone of the content for all editions of the manual, both print and digital.

One of most important features, Sitecore’s advanced multi-language support, provides a better experience for both doctors and patients. Doctors can now provide multiple languages of the same article in an instant. For example, if a doctor in the US needs to give a Spanish-speaking patient a guide to treating a gall bladder infection, Sitecore makes it easy: the doctor can find the article in English and then select the Spanish version to print.

Challenge

  • Upgrade site to offer more than an “online book”
  • Reduce the publishing cycle timeline and staff time
  • Improve agility and technical ability to handle a lots of site traffic
  • Produce and gather comprehensive analytics

Solution

  • Offer end users varied, interactive, and multimedia educational content
  • Optimize search features and social media
  • Integrate with Vasont CMS

Result

  • Increase traffic to about 450,000/day and 14 million/month
  • Enables business to cut down the release cycle for medical content from months to days
  • Internal users can publish new content quickly and easily
  • Good user experience for the end consumers and publishers
  • Advanced multi-language support
  • Faster speed of publishing cycle

Products used

  • Sitecore Experience Platform (XP)
  • Sitecore XP / xDB and Sitecore xConnect
  • Sitecore XP with the Sitecore Experience Database (xDB)
  • Sitecore on Azure (Managed Services)
  • Multiple integrations and plugins

This is why Sitecore provides such a great advantage. It comes with built-in advanced language support and allows for easy customization based on language.

Michael DeFerrari
Director, Merck Digital Publications

Platinum Solution Partner

Avanade is a Sitecore Platinum Solution and Hosting Partner with a global team of 27,000+ professionals includes digital strategists, designers, and services delivery experts. Their deep expertise includes delivering marketing content management (WCM), analytics, marketing automation, web optimization, and mobility solutions.