Sitecore® Commerce: Open to enhancing the customer journey
An integration approach that embeds commerce into omnichannel experiences
Convergence is coming to retail—and Sitecore, the global leader in customer experience management, is at the center of the trend, fundamentally changing the role of modern commerce. With Sitecore Commerce Connect, Sitecore drives commerce convergence in two ways:
1. It allows commerce to be fully integrated into the customer journey. Through Commerce Connect, commerce converges with content, making the destination (purchase) an integral part of the journey that creates customers for life.
2. The Commerce Connect framework also allows Sitecore experience management capabilities to be integrated with other commerce solutions providing online and/or in-store retail functionality. Here, Sitecore bridges the gap between digital and in-store interactions; it blends both into a composite, omnichannel customer view that provides, for the first time, a true picture of the customer experience.
“Sitecore Commerce: Open to enhancing the customer journey” gives you a clear explanation of how Sitecore Commerce Connect and the Sitecore® Experience Database™ (xDB™) empower marketers to enhance today’s omnichannel customer journey. Whether you’re a marketer or a technologist, you’ll learn new strategies to own the commerce experience.