Airplane owners and pilots soar with marketing cloud

A new era of membership engagement

Aircraft Owners and Pilots Association (AOPA) represents the largest aviation community in the world, with more than 500,000 recreational pilots in 75 countries. Seeing its membership base aging out, however, the organization launched a “New Faces to AOPA” initiative to attract a younger demographic. They also hoped to capture the rising professional drone market. Growing at a rate of 14% a year and expected to reach $52.3 billion by 2025, this market offered a compelling growth opportunity