Challenge
- Increase cross-sales and up-sales at exit points
- Boost member retention and customer satisfaction
- Improve customer understanding for better service
Solution
- Implement an agile content management platform that integrates with other technologies for personalization and customization
- Create a single view of the memberto enhance service and better tailor the digital experience
- Use machine learning to discover and leverage patterns in member data
Result
- Increase in member engagement
- 30% increase in mobile users
- 60% increase in conversions from content pages to sales process
- up to 80% increase in insurance quote requests
Gold Solution Partner
Ignia, a Sitecore Gold Solution Partner, is a national leader in business technology consulting and managed services, providing a true end-to-end service with capabilities spanning strategy, digital, cloud, mobility and analytics.