Whole year sales target hit in 2 months
Vehicles reserved every minute
Reservation target met
Rise in time on site
Rise in visitors
The INEOS Grenadier 4x4 is the brainchild of Sir Jim Ratcliffe, car enthusiast, adventurer, and chairman of the INEOS Group. A serious off-roader from the ground up, the Grenadier is a no-nonsense, rugged 4X4 designed to get you there and get the job done. Key to marketing, selling, building the brand, and a customer-centric focus is a Sitecore-powered digital platform that seamlessly integrates the digital experience, connecting web, mobile, CRM, social, and the vehicle configuration tool.
“Sitecore and EPAM have provided the foundation and digital groundswell of passion for the Grenadier brand that cuts a new path for the automotive industry. It is creating innovative, differentiated, emotional, and relatable experiences, along with immersive personalized moments that others in the industry will want to follow.”